{"id":5552,"date":"2021-11-29T09:00:00","date_gmt":"2021-11-29T09:00:00","guid":{"rendered":"https:\/\/or-design.org\/?p=5552"},"modified":"2022-11-28T12:50:58","modified_gmt":"2022-11-28T12:50:58","slug":"estrategia-branding","status":"publish","type":"post","link":"https:\/\/or-design.org\/?p=5552","title":{"rendered":"Branding: todo lo que necesitas saber para que tu estrategia sea un \u00e9xito [EJEMPLOS]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5552\" class=\"elementor elementor-5552\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2924a72e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2924a72e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-267cbe28\" data-id=\"267cbe28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3961a3b2 elementor-widget elementor-widget-heading\" data-id=\"3961a3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Branding: todo lo que necesitas saber para que tu estrategia sea un \u00e9xito [EJEMPLOS]<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-753264bb\" data-id=\"753264bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39da86ec elementor-widget elementor-widget-image\" data-id=\"39da86ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding-1024x1024.jpg\" class=\"attachment-large size-large wp-image-5604\" alt=\"Branding\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding-1024x1024.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding-300x300.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding-150x150.jpg 150w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding-768x768.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/07\/branding.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e645a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e645a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35a1eac\" data-id=\"35a1eac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1079587 elementor-widget elementor-widget-spacer\" data-id=\"1079587\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5d34d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5d34d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b544b\" data-id=\"67b544b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b85113 elementor-widget elementor-widget-text-editor\" data-id=\"4b85113\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>branding<\/strong> es esencial para el \u00e9xito y el buen funcionamiento de cualquier empresa. \u00bfPero, sabes todo del branding? Su significado, su composici\u00f3n, los diferentes tipos\u2026 \u00a1Te revelamos todos sus secretos! Adem\u00e1s, encontrar\u00e1s ejemplos de estrategias de branding que hemos desarrollado para hacerte una idea de lo que es realmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26618e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26618e78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11144a18\" data-id=\"11144a18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2ff805 elementor-widget elementor-widget-heading\" data-id=\"6a2ff805\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El concepto de branding en todo su esplendor <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4caa582 elementor-widget elementor-widget-heading\" data-id=\"4caa582\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el branding?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1186fbc2 elementor-widget elementor-widget-text-editor\" data-id=\"1186fbc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>branding<\/strong> se asocia muy a menudo con el logotipo, pero va mucho <strong>m\u00e1s all\u00e1<\/strong>. Es un conjunto de acciones de marketing para dar forma y vida a una marca. El branding te permitir\u00e1 <strong>destacar llegando a tu p\u00fablico objetivo<\/strong> con tu propia personalidad.<\/p><p>En otras palabras, se trata de <strong>seducir al consumidor<\/strong> a trav\u00e9s de diversos elementos textuales o visuales f\u00e1cilmente reconocibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d875535 elementor-widget elementor-widget-heading\" data-id=\"d875535\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 significa la marca?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80772d9 elementor-widget elementor-widget-text-editor\" data-id=\"80772d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El concepto de <strong>marca<\/strong> ha sido definido por la <a href=\"https:\/\/www.wipo.int\/trademarks\/es\/\" target=\"_blank\" rel=\"noopener\"><strong>OMPI<\/strong> <\/a>(Organizaci\u00f3n Mundial de la Propiedad Intelectual) como:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fec38 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"98fec38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cUn signo que permite diferenciar los productos o servicios de una empresa de los de otra. Las marcas son derechos de propiedad intelectual (PI) protegidos.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9183bb1 elementor-widget elementor-widget-text-editor\" data-id=\"9183bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La marca de una empresa puede <strong>interpretarse y entenderse de diferentes maneras<\/strong> en funci\u00f3n de los aspectos sociales, culturales y econ\u00f3micas de los individuos, pero tambi\u00e9n de la relaci\u00f3n entre el individuo y la empresa (experiencias pasadas).<\/p><p>Por lo tanto, la empresa necesita una <strong>estrategia de branding bien afinada<\/strong> para lograr un m\u00ednimo de control sobre su imagen, aunque esta no dependa \u00fanicamente de la empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4971168 elementor-widget elementor-widget-heading\" data-id=\"4971168\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los objetivos del branding?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b24b6 elementor-widget elementor-widget-text-editor\" data-id=\"60b24b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podemos destacar <strong>3 objetivos principales<\/strong> asociados al branding:<\/p><ul><li>Es una buena manera de <strong>diferenciarte de tus competidores<\/strong>. Sea cual sea el sector en el que te encuentras, seguro que tendr\u00e1s competidores que se interpondr\u00e1n en tu camino. Con una buena estrategia de branding, puedes crear tu propia identidad diferenci\u00e1ndote.<\/li><li>El branding te permitir\u00e1 <strong>conseguir una conexi\u00f3n con tus clientes<\/strong>. Con una estrategia adecuada puedes crear una conexi\u00f3n a trav\u00e9s de una fuerte imagen de marca.<\/li><li>Es una t\u00e9cnica imparable para <strong>dejar huella<\/strong> y as\u00ed fomentar la <strong>fidelidad de tus clientes<\/strong>, lo que te costar\u00e1 menos que ir a buscar nuevos clientes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ee919 elementor-widget elementor-widget-heading\" data-id=\"64ee919\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son los elementos claves que forman parte del branding? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d81b6 elementor-widget elementor-widget-text-editor\" data-id=\"62d81b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La puesta en marcha de una estrategia de branding incluye <strong>varios tipos de acciones<\/strong> a realizar. Por ejemplo, podemos mencionar:<\/p><ul><li>Un <strong>logotipo<\/strong> \u00fanico y personalizado,<\/li><li>La construcci\u00f3n de los <strong>valores<\/strong> de la marca y de la <strong>historia<\/strong> de la empresa (<em>storytelling<\/em>),<\/li><li>El <strong>nombre<\/strong> de la marca,<\/li><li>El <strong>eslogan<\/strong>,<\/li><li>La <strong>identidad visual<\/strong> y el <strong>manual de identidad corporativa<\/strong>: los colores elegidos y la tipograf\u00eda y el estilo textual,<\/li><li>El dise\u00f1o y la construcci\u00f3n del <strong>sitio web<\/strong> de la empresa,<\/li><li>El <strong>visual<\/strong> mostrado en las <strong>redes sociales<\/strong> que debe ser coherente.<\/li><\/ul><p>Esto tambi\u00e9n puede incluir la <strong>est\u00e9tica de las oficinas<\/strong> de la empresa o los <strong>diferentes soportes<\/strong> utilizados seg\u00fan las necesidades, como folletos, plantillas de presentaci\u00f3n o incluso <strong>packaging<\/strong> de los productos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48bdba elementor-widget elementor-widget-image\" data-id=\"d48bdba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5557\" alt=\"elementos claves branding\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding-768x513.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding-1024x684.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding-1536x1026.jpg 1536w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/elementos-claves-branding.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25df9f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25df9f37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d295693\" data-id=\"7d295693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49205d91 elementor-widget elementor-widget-heading\" data-id=\"49205d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tipos de branding existen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e771eda elementor-widget elementor-widget-text-editor\" data-id=\"3e771eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hay muchos tipos diferentes de branding, vamos a desarrollar 4 de ellos:<\/p><ul><li><strong>Branding Personal o Personal Branding:<\/strong> Se trata de utilizar y promocionar su propia imagen para vender un producto o servicio. Es de alg\u00fan modo el marketing de s\u00ed mismo con una comunicaci\u00f3n positiva en torno a su identidad. Podemos tomar el ejemplo de David Beckham, que utiliza su imagen para vender.<\/li><li><strong>Co-branding: <\/strong>Se trata de una asociaci\u00f3n de 2 empresas para realizar una colaboraci\u00f3n publicitaria sobre un mismo producto o servicio. As\u00ed, permite a las 2 marcas llegar a un p\u00fablico m\u00e1s amplio y reforzar su notoriedad.<\/li><li><strong>Employer branding: <\/strong>Es un nuevo tipo de branding que pone a los empleados en el centro y despliega una cultura de empresa positiva que tiene un impacto positivo en los empleados (felicidad en el trabajo, aumento de la productividad y de la inversi\u00f3n). Tambi\u00e9n es una buena herramienta de contrataci\u00f3n para encontrar y atraer a los mejores.<\/li><li><strong>Branding corporativo: <\/strong>Este es el branding del que hablamos en el art\u00edculo centrado en la marca\/empresa, el m\u00e1s tradicional que pretende construir una imagen de marca f\u00e1cilmente reconocible.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-775169b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"775169b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35c1e3ff\" data-id=\"35c1e3ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d81af0 elementor-widget elementor-widget-heading\" data-id=\"72d81af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplos de branding que hemos hecho <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f70a61c elementor-widget elementor-widget-text-editor\" data-id=\"4f70a61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>OR Design<\/strong> se encarga de toda tu estrategia de branding. Somos <strong>verdaderos profesionales<\/strong>, apasionados y motivados por aportarte nuestro saber hacer. He aqu\u00ed 3 ejemplos de branding que hemos tenido la oportunidad de realizar:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebd883 elementor-widget elementor-widget-text-editor\" data-id=\"bebd883\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/or-design.org\/diseno\/atlante-gestion\/\" target=\"_blank\" rel=\"noopener\"><strong>Atlante Gestion:<\/strong><\/a> una empresa francesa independiente de gesti\u00f3n de carteras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7043d8 elementor-widget elementor-widget-gallery\" data-id=\"b7043d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/Logo_Atlante-Gestion2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b7043d8\" data-elementor-lightbox-title=\"Logo Atlante Gestion\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIxNywidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9Mb2dvX0F0bGFudGUtR2VzdGlvbjIuanBnIiwic2xpZGVzaG93IjoiYjcwNDNkOCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/Logo_Atlante-Gestion2-300x300.jpg\" data-width=\"300\" data-height=\"300\" aria-label=\"Logo Atlante Gestion\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/papelera-atlante-e1619778487834.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b7043d8\" data-elementor-lightbox-title=\"Papeler\u00eda Atlante\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU2OCwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9wYXBlbGVyYS1hdGxhbnRlLWUxNjE5Nzc4NDg3ODM0LmpwZyIsInNsaWRlc2hvdyI6ImI3MDQzZDgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/papelera-atlante-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"Papeler\u00eda Atlante\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/atlante-gestion-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b7043d8\" data-elementor-lightbox-title=\"Web Atlante Gestion\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIxMywidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9hdGxhbnRlLWdlc3Rpb24tMS5qcGciLCJzbGlkZXNob3ciOiJiNzA0M2Q4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/atlante-gestion-1-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"Web Atlante Gestion\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49d1b elementor-widget elementor-widget-text-editor\" data-id=\"7b49d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/or-design.org\/diseno\/debravo\/\" target=\"_blank\" rel=\"noopener\"><strong>Debravo:<\/strong><\/a> una marca de carne de toro bravo, ecol\u00f3gica en la Comunidad Valenciana.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eff297 elementor-widget elementor-widget-gallery\" data-id=\"3eff297\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/Debravo_Logo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3eff297\" data-elementor-lightbox-title=\"Logo Debravo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTI0MSwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9EZWJyYXZvX0xvZ28uanBnIiwic2xpZGVzaG93IjoiM2VmZjI5NyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/Debravo_Logo-300x300.jpg\" data-width=\"300\" data-height=\"300\" aria-label=\"Logo Debravo\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/diptico-debravo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3eff297\" data-elementor-lightbox-title=\"D\u00edptico Debravo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NCwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9kaXB0aWNvLWRlYnJhdm8uanBnIiwic2xpZGVzaG93IjoiM2VmZjI5NyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/diptico-debravo-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"D\u00edptico Debravo\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/web-debravo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"3eff297\" data-elementor-lightbox-title=\"Web Debravo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQ1NiwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC93ZWItZGVicmF2by5qcGciLCJzbGlkZXNob3ciOiIzZWZmMjk3In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/web-debravo-300x200.jpg\" data-width=\"300\" data-height=\"200\" aria-label=\"Web Debravo\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49013bf elementor-widget elementor-widget-text-editor\" data-id=\"49013bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/or-design.org\/diseno\/difforvert\/\" target=\"_blank\" rel=\"noopener\"><strong>Diffovert:<\/strong><\/a> Una empresa francesa especializada en la venta de plantas y flores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f648c5 elementor-widget elementor-widget-gallery\" data-id=\"7f648c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/logo-difforvert.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7f648c5\" data-elementor-lightbox-title=\"Logo Difforvert\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMzMywidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9sb2dvLWRpZmZvcnZlcnQuanBnIiwic2xpZGVzaG93IjoiN2Y2NDhjNSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/logo-difforvert-300x300.jpg\" data-width=\"300\" data-height=\"300\" aria-label=\"Logo Difforvert\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/logo-process.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7f648c5\" data-elementor-lightbox-title=\"Logo Difforvert\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMzNCwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9sb2dvLXByb2Nlc3MuanBnIiwic2xpZGVzaG93IjoiN2Y2NDhjNSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/logo-process-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Logo Difforvert\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/car-difforvert.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"7f648c5\" data-elementor-lightbox-title=\"Coche Difforvert\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTMzNiwidXJsIjoiaHR0cHM6XC9cL29yLWRlc2lnbi5vcmdcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjFcLzAyXC9jYXItZGlmZm9ydmVydC5qcGciLCJzbGlkZXNob3ciOiI3ZjY0OGM1In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/02\/car-difforvert-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Coche Difforvert\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a7c747 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a7c747\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ac75b\" data-id=\"66ac75b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c49e27f elementor-widget elementor-widget-text-editor\" data-id=\"c49e27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora tienes toda la informaci\u00f3n que necesitas para hacer <strong>una estrategia de branding<\/strong>. Pero para que tenga verdadero \u00e9xito, puedes contar con nosotros. Para saber m\u00e1s sobre nuestro servicio de creaci\u00f3n de marcas, vaya <a href=\"https:\/\/or-design.org\/diseno-en-valencia\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49f6636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f6636\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09fc42f\" data-id=\"09fc42f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f22b6b6 elementor-widget elementor-widget-spacer\" data-id=\"f22b6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El branding es esencial para el \u00e9xito y el buen funcionamiento de cualquier empresa. \u00bfPero, sabes todo del branding? Su significado, su composici\u00f3n, los diferentes tipos\u2026 \u00a1Te revelamos todos sus secretos! Adem\u00e1s, encontrar\u00e1s ejemplos de estrategias de branding que hemos desarrollado para hacerte una idea de lo que es realmente. El concepto de branding en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,6],"tags":[],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-diseno"],"_links":{"self":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5552"}],"version-history":[{"count":0,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/media\/5604"}],"wp:attachment":[{"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}