{"id":5470,"date":"2021-08-23T09:00:00","date_gmt":"2021-08-23T09:00:00","guid":{"rendered":"https:\/\/or-design.org\/?p=5470"},"modified":"2022-11-28T12:51:24","modified_gmt":"2022-11-28T12:51:24","slug":"diseno-de-packaging","status":"publish","type":"post","link":"https:\/\/or-design.org\/?p=5470","title":{"rendered":"El dise\u00f1o de packaging: cuando la venta entra por los ojos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5470\" class=\"elementor elementor-5470\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ede4fdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ede4fdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-366b79c5\" data-id=\"366b79c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b3157d elementor-widget elementor-widget-heading\" data-id=\"30b3157d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El dise\u00f1o de packaging: cuando la venta entra por los ojos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29725673\" data-id=\"29725673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b401d80 elementor-widget elementor-widget-image\" data-id=\"3b401d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6272\" alt=\"dise\u00f1o packaging para vender\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender-1024x1024.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender-300x300.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender-150x150.jpg 150w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender-768x768.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/08\/diseno-packaging-para-vender.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03abf04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03abf04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3871aff\" data-id=\"3871aff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbac2a elementor-widget elementor-widget-spacer\" data-id=\"6bbac2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9bb1a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9bb1a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4127fe\" data-id=\"e4127fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2db25f elementor-widget elementor-widget-text-editor\" data-id=\"c2db25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casi todos los productos que consumimos tienen un <strong>packaging<\/strong>. Los estantes de los supermercados est\u00e1n llenos de ellos. Por ello, su <strong>dise\u00f1o<\/strong> es importante para atraer la atenci\u00f3n del consumidor y animarle a comprar. Vamos a ver los aspectos importantes de un buen dise\u00f1o de packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1af3bab1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1af3bab1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30d667ab\" data-id=\"30d667ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35a1b9f elementor-widget elementor-widget-heading\" data-id=\"35a1b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 entendemos por un dise\u00f1o de packaging?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64084694 elementor-widget elementor-widget-text-editor\" data-id=\"64084694\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En primer lugar, un <strong>packaging<\/strong> se define como un <strong>embalaje externo<\/strong> para envasar y proteger un producto. Existen 3 tipos o niveles de envasados:<\/p><ul><li><strong>Embalaje primario<\/strong>: Este es el embalaje en contacto directo con el producto, que se llama es envasado.<\/li><li><strong>Embalaje secundario<\/strong>: Es el embalaje el que envuelve al primero permitiendo agrupar los productos en unidades. En general, este es el nivel de envasado que se encuentra el consumidor en un supermercado y que se llama embalaje.<\/li><li><strong>Embalaje terciario<\/strong>: Es el embalaje que permite la protecci\u00f3n de las unidades de producto durante la entrega (por ejemplo, cajas de cart\u00f3n).<\/li><\/ul><p>Un packaging es el conjunto del envasado y del embalaje.<\/p><p>El concepto del packaging <strong>no es solo funcional<\/strong>, sino que debe tener un <strong>dise\u00f1o atractivo<\/strong> que cumpla su funci\u00f3n principal. Es un <strong>medio de comunicaci\u00f3n<\/strong> con el consumidor. En este sentido, el dise\u00f1o del packaging es la actividad creativa y t\u00e9cnica para proteger el producto y atraer al consumidor. Por lo tanto, este dise\u00f1o es muy importante porque <strong>determina el acto de compra<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71df74ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71df74ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248e2428\" data-id=\"248e2428\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be886ab elementor-widget elementor-widget-heading\" data-id=\"1be886ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Algunos aspectos para tener en cuenta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d65199 elementor-widget elementor-widget-text-editor\" data-id=\"56d65199\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En primer lugar, es importante tener en cuenta estas 3 preguntas principales antes de imaginar cualquier packaging: \u00bfQu\u00e9 tipo de <strong>producto<\/strong> es? \u00bfL\u00edquido, s\u00f3lido? \u00bf<strong>A<\/strong> <strong>qui\u00e9n<\/strong> va dirigido? \u00bf<strong>D\u00f3nde<\/strong> se comercializa?<\/p><p>Una vez que tienes esta informaci\u00f3n, tambi\u00e9n deber\u00e1s tener en cuenta diferentes elementos t\u00e9cnicos y f\u00edsicos en el dise\u00f1o del packaging:<\/p><ul><li>El <strong>tama\u00f1o<\/strong>, la <strong>forma<\/strong> y el <strong>peso<\/strong> del producto, que determinar\u00e1n los materiales a utilizar y la estructura del envase.<\/li><li>La <strong>resistencia<\/strong> del producto en caso de ca\u00edda. Si es muy fr\u00e1gil, el dise\u00f1o debe tenerlo en cuenta para protegerlo m\u00e1s.<\/li><li>El <strong>m\u00e9todo de conservaci\u00f3n<\/strong> del producto. \u00bfFresco o seco?<\/li><li>La forma de manipular el producto, es decir, su <strong>ergonom\u00eda<\/strong>, pero tambi\u00e9n su sistema de apertura y cierre.<\/li><li>Las <strong>menciones legales<\/strong> seg\u00fan el producto: informaci\u00f3n nutricional, fecha de caducidad&#8230;<\/li><\/ul><p>El dise\u00f1o tambi\u00e9n debe <strong>atraer la atenci\u00f3n<\/strong>, transmitir <strong>emociones<\/strong> y un mensaje.<\/p><p>Los <strong>retos medioambientales<\/strong> tambi\u00e9n tienen un papel importante en el dise\u00f1o. Esto incluye el uso de materiales reciclables. Es importante observar lo que hacen los <strong>competidores<\/strong> para hacerse una idea de lo que se hace, a lo que est\u00e1n acostumbrados los consumidores y lo que funciona.<\/p><p>Sin embargo, para que un buen envase funcione, debe estar adaptado a la marca y tener en cuenta su carta gr\u00e1fica, su logotipo, sus colores, su tipograf\u00eda\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9b5abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9b5abd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34c5270b\" data-id=\"34c5270b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d87354 elementor-widget elementor-widget-heading\" data-id=\"58d87354\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La importancia de un dise\u00f1o personalizado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a8efe8 elementor-widget elementor-widget-text-editor\" data-id=\"78a8efe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>dise\u00f1o de packaging personalizado<\/strong> es fundamental porque permite a cada marca aportar su <strong>toque personal<\/strong>, transmitir su historia y sus valores. Gracias al <a href=\"https:\/\/or-design.org\/el-diseno-3d-que-es-y-por-que-usarlo\/\" target=\"_blank\" rel=\"noopener\"><strong>dise\u00f1o en 3D<\/strong><\/a>, es posible crear envase 100% personalizado, tal y como lo imagina, para darte una vista previa antes de lanzarse a la producci\u00f3n.<\/p><p>Esta personalizaci\u00f3n tambi\u00e9n te permite <strong>diferenciarte de tus competidores<\/strong>, atraer a tu p\u00fablico objetivo que est\u00e1n en perfecta sinton\u00eda con tu marca, y adaptar el packaging a cualquier producto. Es un <strong>medio de reconocimiento de marca<\/strong>.<\/p><p>Este envase estar\u00e1 a la vista de todos, ya sea en los supermercados o en Internet. Por lo tanto, tiene un papel muy importante, tal vez incluso m\u00e1s que el contenido&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78e918e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78e918e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7164e5\" data-id=\"c7164e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51db7fd elementor-widget elementor-widget-heading\" data-id=\"51db7fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 ejemplos de packaging que hayamos realizados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21da8c0 elementor-widget elementor-widget-text-editor\" data-id=\"21da8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/or-design.org\/diseno\/cosavostra\/\" target=\"_blank\" rel=\"noopener\">CosaVostra<\/a><\/li><\/ul><p>Para este cliente, hemos creado etiquetas personalizados en 3D para sus botellas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750a280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750a280\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-524a870\" data-id=\"524a870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-534ad03 elementor-widget elementor-widget-image\" data-id=\"534ad03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-3-1024x683.jpg\" class=\"attachment-large size-large wp-image-5481\" alt=\"Dise\u00f1o packaging cosavostra 3\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-3-1024x683.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-3-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-3-768x512.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-3.jpg 1417w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e618178\" data-id=\"e618178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9b0b95 elementor-widget elementor-widget-image\" data-id=\"d9b0b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2-1024x683.jpg\" class=\"attachment-large size-large wp-image-5478\" alt=\"Dise\u00f1o packaging cosavostra 2\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2-1024x683.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2-768x512.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2-1536x1024.jpg 1536w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-2.jpg 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3099990\" data-id=\"3099990\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52f762 elementor-widget elementor-widget-image\" data-id=\"f52f762\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-5475\" alt=\"Dise\u00f1o packaging cosavostra\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1-1024x683.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1-768x512.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1-1536x1024.jpg 1536w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/cosavostra-diseno-packaging-1.jpg 1800w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af70d3 elementor-widget elementor-widget-text-editor\" data-id=\"5af70d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/or-design.org\/diseno\/kyabya-packaging\/\" target=\"_blank\" rel=\"noopener\">KyaBya<\/a><\/li><\/ul><p>Para este que vende caviar, tambi\u00e9n hemos realizado sus etiquetas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5da919 elementor-widget elementor-widget-image\" data-id=\"d5da919\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1751\" alt=\"Lata KyaBya\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2-300x300.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2-1024x1024.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2-150x150.jpg 150w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2-768x768.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/03\/kyabya_lata2.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e3d3b elementor-widget elementor-widget-text-editor\" data-id=\"32e3d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/or-design.org\/diseno\/beamsun-system\/\" target=\"_blank\" rel=\"noopener\">Beamsun system<\/a><\/li><\/ul><p>Hicimos este packaging para que nuestro cliente penetra el mercado ruso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cad5fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cad5fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1ce739\" data-id=\"f1ce739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53047c4 elementor-widget elementor-widget-image\" data-id=\"53047c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-2-1024x682.jpg\" class=\"attachment-large size-large wp-image-5493\" alt=\"\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-2-1024x682.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-2-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-2-768x511.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-2.jpg 1224w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d51650\" data-id=\"7d51650\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ed407a elementor-widget elementor-widget-image\" data-id=\"4ed407a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-5490\" alt=\"dise\u00f1o packaging beamsum\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1-1024x683.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1-300x200.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1-768x512.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1-1536x1024.jpg 1536w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/beamsum-diseno-packaging-1.jpg 1662w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5028f5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5028f5e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b87fc59\" data-id=\"b87fc59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6b27ab elementor-widget elementor-widget-text-editor\" data-id=\"b6b27ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contamos con <strong>expertos en dise\u00f1o 3D<\/strong> y estamos acostumbrados a crear dise\u00f1os de packaging personalizados para cualquier tipo de producto. No dudes en ponerte en contacto con nosotros para obtener m\u00e1s informaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aacc8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aacc8d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb00e91\" data-id=\"bb00e91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4048e4 elementor-widget elementor-widget-spacer\" data-id=\"e4048e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casi todos los productos que consumimos tienen un packaging. Los estantes de los supermercados est\u00e1n llenos de ellos. Por ello, su dise\u00f1o es importante para atraer la atenci\u00f3n del consumidor y animarle a comprar. Vamos a ver los aspectos importantes de un buen dise\u00f1o de packaging. \u00bfQu\u00e9 entendemos por un dise\u00f1o de packaging? En primer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,19],"tags":[],"class_list":["post-5470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-packaging"],"_links":{"self":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5470"}],"version-history":[{"count":0,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/media\/6272"}],"wp:attachment":[{"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}