{"id":5447,"date":"2021-05-17T09:00:00","date_gmt":"2021-05-17T09:00:00","guid":{"rendered":"https:\/\/or-design.org\/?p=5447"},"modified":"2022-11-28T12:45:08","modified_gmt":"2022-11-28T12:45:08","slug":"banners-display-publicidad","status":"publish","type":"post","link":"https:\/\/or-design.org\/?p=5447","title":{"rendered":"Banners para el display: todo lo que debes saber (publicidad en la red)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5447\" class=\"elementor elementor-5447\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d642835 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d642835\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-794f0f60\" data-id=\"794f0f60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163f211a elementor-widget elementor-widget-heading\" data-id=\"163f211a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Banners para el display: todo lo que debes saber (publicidad en la red)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80244bf\" data-id=\"80244bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d079979 elementor-widget elementor-widget-image\" data-id=\"7d079979\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"801\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/05\/banners-display-2.png\" class=\"attachment-large size-large wp-image-5755\" alt=\"Banners display\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/05\/banners-display-2.png 925w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/05\/banners-display-2-300x300.png 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/05\/banners-display-2-150x150.png 150w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/05\/banners-display-2-768x769.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20527b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20527b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-368ae74\" data-id=\"368ae74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a0ca1 elementor-widget elementor-widget-spacer\" data-id=\"18a0ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcd55bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcd55bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0893b59\" data-id=\"0893b59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b269f68 elementor-widget elementor-widget-text-editor\" data-id=\"b269f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfEst\u00e1s a punto de realizar <strong>campa\u00f1as de display<\/strong> en forma de <strong>banners<\/strong> y necesitas m\u00e1s informaci\u00f3n antes de empezar? En este art\u00edculo encontrar\u00e1 toda la informaci\u00f3n necesaria sobre la publicidad en la red.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624a90ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624a90ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73923fd4\" data-id=\"73923fd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-640d236d elementor-widget elementor-widget-heading\" data-id=\"640d236d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son los banners para el display?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31aa371c elementor-widget elementor-widget-text-editor\" data-id=\"31aa371c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para entender el significado de los banners, es importante definir primero la <strong>publicidad en la red<\/strong> (<strong>display<\/strong>). Es posible comprar <strong>espacios publicitarios en Internet<\/strong> para promocionar productos o servicios. Hablamos entonces de los anuncios en la red de display. Estos anuncios de pago contienen elementos gr\u00e1ficos atractivos para incitar al usuario a hacer clic. Puedes comprar un espacio publicitario en un sitio concreto, en un conjunto de sitios o para llegar a un p\u00fablico determinado.<\/p><p>As\u00ed, los banners display no son m\u00e1s que una forma de esta publicidad en l\u00ednea, los de m\u00e1s comunes. Una zona determinada de un sitio web utilizada como espacio publicitario.<\/p><p>Adem\u00e1s, en una campa\u00f1a de display, existe una relaci\u00f3n tripartita: el anunciante, las webs o aplicaciones y el intermediario (redes de afiliaci\u00f3n).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c6bfdc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c6bfdc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47640673\" data-id=\"47640673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de87f21 elementor-widget elementor-widget-heading\" data-id=\"5de87f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 usamos esta publicidad en l\u00ednea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48ff21b elementor-widget elementor-widget-text-editor\" data-id=\"48ff21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los banners se utilizan generalmente por dos razones:<\/p><ul><li>En primer lugar, para <strong>aumentar la visibilidad<\/strong> de la propia empresa y ganar as\u00ed en <strong>notoriedad<\/strong>. Esto se hace promocionando tu marca, tus productos o servicios.<\/li><li>En segundo lugar, para <strong>mejorar el rendimiento<\/strong> de tu negocio. Gracias a una acci\u00f3n concreta del usuario, ser\u00e1 posible obtener datos cuantificables: ventas leads&#8230;<\/li><\/ul><p>Los banners se colocan estrat\u00e9gicamente en sitios web muy espec\u00edficos o no y ofrecen una <strong>gran visibilidad<\/strong> al anunciante. En efecto, tu anuncio puede verse tanto en ordenadores como en tel\u00e9fonos m\u00f3viles y tabletas.<\/p><p>La publicidad en la red tiene una gran ventaja: la capacidad de hacer <strong>campa\u00f1as de remarketing<\/strong> muy f\u00e1cilmente. Ser\u00e1 posible llegar al p\u00fablico que ha visitado tu sitio web o una p\u00e1gina en particular, o si un usuario ha puesto un producto en la cesta sin comprar.<\/p><p>La <a href=\"https:\/\/or-design.org\/publicidad-en-google\/\">red de Google<\/a> llega al 90% de los usuarios de Internet del mundo. \u00bfA qu\u00e9 esperas?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6705814a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6705814a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bbc1c88\" data-id=\"6bbc1c88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482c666 elementor-widget elementor-widget-heading\" data-id=\"482c666\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1nto cuesta?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e636fe7 elementor-widget elementor-widget-text-editor\" data-id=\"5e636fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen diferentes modelos de pago para la creaci\u00f3n de campa\u00f1as de display, en funci\u00f3n de tu o tus objetivos. Aqu\u00ed est\u00e1n los 3 principales:<\/p><ul><li><strong>CPC<\/strong> (Coste Por Clic): en este caso, pagar\u00e1 cada vez que un usuario haga clic en tu banner.<\/li><li><strong>CPM<\/strong> (Coste Por Mil Impresiones): aqu\u00ed pagar\u00e1 cada vez que tu anuncio aparezca 1000 veces.<\/li><li><strong>CPA<\/strong> (Coste por Acci\u00f3n): este modelo permite pagar solo si el usuario ha realizado una acci\u00f3n: una compra, una descarga, una reserva&#8230; Es decir, cada vez que un usuario se ha convertido.<\/li><\/ul><p>Tambi\u00e9n, puedes optar por otros modelos de pago, como CPE (Coste Por Engagement) o CF (coste fijo o tarifa plana).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-220d966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"220d966\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-381dd82\" data-id=\"381dd82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-600f26f elementor-widget elementor-widget-heading\" data-id=\"600f26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 tipos de formatos hay?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2176f4f elementor-widget elementor-widget-text-editor\" data-id=\"2176f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si quieres hacer una campa\u00f1a de display utilizando banners, tendr\u00e1s que elegir entre 2 tipos de formatos:<\/p><ul><li><strong>Los banners est\u00e1ticos<\/strong><\/li><\/ul><p>Los banners est\u00e1ticos son <strong>simples im\u00e1genes<\/strong> en formato JPG, JPEG o PNG. Suelen constar de uno o varios productos, un logotipo, una frase pegadiza y una <a href=\"https:\/\/or-design.org\/llamada-a-la-accion\/\">CTA<\/a> (<em>Call To Action<\/em> o llama a la acci\u00f3n) para incitar al usuario a hacer clic.<\/p><p>La sencillez de este formato facilita la transmisi\u00f3n de un <strong>mensaje claro, legible y memorable<\/strong>. Tambi\u00e9n es un formato <strong>m\u00e1s natural<\/strong> para insertar en una p\u00e1gina web, una aplicaci\u00f3n o en las redes sociales.<\/p><ul><li><strong>Los banners animados<\/strong><\/li><\/ul><p>Los banners GIF o HTML5 y los <strong>v\u00eddeos cortos<\/strong> son los banners animados. Durante unos segundos, ser\u00e1 posible alternar textos e im\u00e1genes de forma muy <strong>din\u00e1mica<\/strong>. Este formato <strong>permite atraer m\u00e1s<\/strong> la atenci\u00f3n del usuario, pero hay que tener cuidado de no sobrecargar la informaci\u00f3n.<\/p><p>La elecci\u00f3n entre los banners est\u00e1ticos y animados depende del tipo de mensaje que quieres transmitir. A continuaci\u00f3n, puedes elegir entre diferentes <a href=\"https:\/\/support.google.com\/admanager\/answer\/1100453?hl=es\" target=\"_blank\" rel=\"noopener\">tama\u00f1os<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20ef8cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20ef8cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57159a5\" data-id=\"57159a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85ed75e elementor-widget elementor-widget-heading\" data-id=\"85ed75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Algunos ejemplos de banners que hemos desarrollado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba49a4d elementor-widget elementor-widget-text-editor\" data-id=\"ba49a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para nuestro cliente <a href=\"https:\/\/or-design.org\/marketing\/vetoquinol\/\" target=\"_blank\" rel=\"noopener\">Vetoquinol<\/a>, una empresa familiar relacionada con la salud animal, hemos creado diferentes banners, aqu\u00ed hay un ejemplo:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6e328 elementor-widget elementor-widget-image\" data-id=\"7c6e328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-1024x282.png\" class=\"attachment-large size-large wp-image-5452\" alt=\"Banner display Vetoquinol\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-1024x282.png 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-300x83.png 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-768x211.png 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-1536x422.png 1536w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/vetoquinol-banner-1-2048x563.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e339894 elementor-widget elementor-widget-text-editor\" data-id=\"e339894\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para que <a href=\"https:\/\/or-design.org\/marketing\/nokia\/\" target=\"_blank\" rel=\"noopener\">Nokia<\/a> atacara el mercado de los smartwatches, hemos creado un banner animado, muy atractivo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c9045 elementor-widget elementor-widget-image\" data-id=\"09c9045\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"206\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-nokia.gif\" class=\"attachment-large size-large wp-image-5455\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2903252 elementor-widget elementor-widget-text-editor\" data-id=\"2903252\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por \u00faltimo, hemos creado para <a href=\"https:\/\/or-design.org\/marketing\/bigmat\/\" target=\"_blank\" rel=\"noopener\">BigMat<\/a>, una empresa que vende diversos materiales de construcci\u00f3n, diferentes tipos de banners atractivos para que puedan crear campa\u00f1as eficaces y aumentar su visibilidad en las redes sociales. He aqu\u00ed un ejemplo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6424e elementor-widget elementor-widget-image\" data-id=\"ef6424e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"402\" src=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-bigmat-768x402.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5458\" alt=\"Banner display BigMat\" srcset=\"https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-bigmat-768x402.jpg 768w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-bigmat-300x157.jpg 300w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-bigmat-1024x536.jpg 1024w, https:\/\/or-design.org\/wp-content\/uploads\/2021\/04\/banner-display-bigmat.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7de7d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7de7d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5b28de\" data-id=\"a5b28de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d31d254 elementor-widget elementor-widget-text-editor\" data-id=\"d31d254\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para <strong>maximizar la rentabilidad<\/strong> de tus campa\u00f1as de display, tus banners deben contener un <strong>visual 100% atractivo<\/strong> para que el internauta se olvide de esta etiqueta publicitaria y haga clic en tu anuncio. La imagen y el texto deben estar en perfecta <strong>armon\u00eda<\/strong> para transmitir un mensaje y los valores de tu marca. Por esto, la mejor manera de conseguirlo es rodearte de expertos en este sector. OR Design ofrece <a href=\"https:\/\/or-design.org\/agencia-de-marketing-en-valencia\/\" target=\"_blank\" rel=\"noopener\">este servicio<\/a> para acompa\u00f1arte en tus campa\u00f1as publicitarias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e51a3b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e51a3b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deefc22\" data-id=\"deefc22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1b21a elementor-widget elementor-widget-spacer\" data-id=\"ef1b21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s a punto de realizar campa\u00f1as de display en forma de banners y necesitas m\u00e1s informaci\u00f3n antes de empezar? En este art\u00edculo encontrar\u00e1 toda la informaci\u00f3n necesaria sobre la publicidad en la red. \u00bfQu\u00e9 son los banners para el display? Para entender el significado de los banners, es importante definir primero la publicidad en la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26,7],"tags":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banners","category-marketing"],"_links":{"self":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5447"}],"version-history":[{"count":0,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/posts\/5447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=\/wp\/v2\/media\/5755"}],"wp:attachment":[{"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/or-design.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}